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BRANDING & ADVERTISING

MakeUp Paint

MakeUp Paint is a hypothetical capstone project output for the Branding and Advertising Thesis Category in iACADEMY.

In collaboration with Jeremy Obrero and Regine Lacanienta.

The problem starts with the increase of makeup waste contributed by the cosmetics industry due to the decline of sales during the COIVD-19 Pandemic. 


To combat this, MakeUp Paint was established to teach both; the youth and artists, on how to repurpose makeup into paint.

Makeup Paint utilizes print and digital media as a means to advocate the environmentally friendly alternative. Digital platforms include Facebook, Twitter, Instagram, Tiktok, and Youtube.

Additionally, MakeUp Paint features an in-person gallery in collaboration with iACADEMY and Young Artist's Studio to demonstrate the repurposing process and to showcase the paintings made from repurposed makeup paint.

Gekkonidae

Gekkonidae

Gekkonidae was an art collective NFT project in the Etherium Blockchain consisting of 5000 hand drawn geckos with over 200 traits and personalities of varying rarities.

In collaboration with @blumi_nft, @adahnft, @quill1002, @querencia_eth.

This passion project was inspired by my late father who spent his life adoring geckos, Gekkonidae serves as a tribute for him.

Gekkonidae primarily operated through the brand's official Twitter account and Discord server. Alongside handling the creative direction for the brand and its geckos, I primarily handled graphic and animated publications. 

In Gekkonidae's Twitter is a detailed archive of the graphic publications and animations shared by the brand to the community.

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